Why Are Women Entrepreneurs Still Struggling to Grow Even After Joining SHGs and Starting Businesses?
By Dr. A. Alimelu Annapurna Women’s entrepreneurship is often discussed as though the most difficult…

Software projects are often estimated using a particular team structure, toolset, workflow, and development speed. A deadline that looks realistic under one delivery model can become unrealistic very quickly when those assumptions change halfway through execution. The problem becomes even more serious when management changes the process but continues treating the original timeline as though nothing meaningful has changed.
This is becoming increasingly relevant in the AI era because many development teams are no longer working the way they did five or ten years ago. Developers use AI for requirement understanding, code generation, debugging, documentation, test preparation, research, architecture exploration, repetitive coding, and sometimes even project scaffolding. These tools do not remove the need for engineering judgement, but they can change the speed at which a small team operates.
If a project deadline was planned around that speed, suddenly removing AI assistance, introducing several new processes, adding inexperienced developers, changing deployment practices, and demanding the same completion date creates a contradiction. Management may believe it is improving engineering discipline, while the delivery team experiences the change as a major reduction in available execution time.
The real question is therefore not whether traditional development practices are good or bad. The more important question is whether leadership understands that changing the development model is itself a project change.
When one developer owns an entire project, the workflow is naturally different from the workflow used by a team of ten developers. The same person may understand the requirements, architecture, codebase, deployment environment, database, bugs, client expectations, and every major decision because all of those responsibilities are concentrated in one place.
In that environment, some formal processes may initially provide less immediate value because there is no parallel developer who needs to merge changes, understand another person’s branch, or review every commit. A solo developer may rely heavily on regular backups, direct deployment, clear personal documentation, and fast experimentation because their primary challenge is getting the project understood and delivered.
That approach has limitations, especially as the project grows, but context matters. A workflow designed for one developer should not automatically be judged using the same expectations applied to a mature engineering department.
If the company initially accepts that development model and bases delivery dates on the speed it produces, management should remember those assumptions later.
For a solo developer or very small team, AI can provide leverage that would otherwise require several specialists. It can help explain unfamiliar business logic, suggest implementation approaches, generate repetitive code, prepare database queries, create documentation, identify possible bugs, and accelerate experimentation.
The important distinction is whether the developer understands and owns the resulting system. AI-assisted development becomes dangerous when generated output is accepted blindly, nobody understands the architecture, and changes are deployed without testing. It becomes much more useful when AI is treated as an accelerator inside a developer-controlled workflow.
In a small-team environment, that difference can be substantial.
A project that might traditionally require several developers across a longer schedule may be accelerated when one person uses AI effectively, existing libraries or APIs are reused intelligently, and experimentation happens quickly. If leadership benefits from that faster delivery for several months, the organisation has effectively incorporated AI into the project’s operating model.
Removing that capability later is not a neutral decision.
Imagine a project that was originally estimated for five months because AI-assisted development, rapid experimentation, existing APIs, direct testing, and a streamlined workflow were all part of the execution strategy. Management accepts the plan, milestones are established, and work progresses under those assumptions.
Halfway through the project, experienced developers or new leadership arrive and decide that the process should change. AI use is reduced or stopped, local development becomes mandatory, Git workflows are introduced more formally, deployment is separated from development, additional review steps are added, and new developers are expected to follow a more conventional engineering process.
Many of these practices can be good decisions.
The contradiction appears when the deadline remains unchanged.
The organisation has changed the way the project will be built without changing the amount of time available to build it.
| Original Delivery Assumption | New Delivery Expectation |
|---|---|
| AI-assisted coding and research | Reduced or no AI assistance |
| One developer with complete project context | Multiple developers with different knowledge levels |
| Rapid experimentation | More formal review and approval |
| Regular backups and direct ownership | Git-based team workflow |
| Fast development/deployment loop | Separate local, staging, and production processes |
| Minimal onboarding overhead | Training and mentoring of new developers |
| Delivery-focused schedule | Delivery plus training, process migration, and documentation |
| Deadline based on faster execution model | Same deadline retained after process change |
The issue is not that the second column is wrong. The issue is pretending that moving from the first column to the second consumes no time.
One of the most common management assumptions is that adding more people automatically increases delivery capacity. In the long term, a larger team can absolutely increase capacity, resilience, and knowledge distribution.
In the short term, freshers often create additional work for the person who already understands the project.
A new developer needs environment setup, architecture explanation, workflow understanding, business context, coding guidance, testing support, reviews, corrections, and repeated clarification. The experienced employee may spend significant portions of the day answering questions rather than completing the work that originally had a deadline.
This does not mean hiring freshers is a bad decision. It means their productivity should be viewed as an investment curve rather than immediate capacity.
At the beginning, the experienced developer may have more work than before. Only after the freshers gain enough context and confidence does the team begin receiving a genuine productivity return.
When a critical deadline is close, management often has two competing goals. It wants the project completed quickly, and it wants new team members trained thoroughly.
Both goals matter, but they do not always fit comfortably into the same week.
If freshers are completely new to the project and still developing coding confidence, teaching them to use AI responsibly can help them understand unfamiliar concepts, generate initial implementations, debug simple problems, document workflows, and become useful to the project faster. This can allow them to support delivery while gradually learning the deeper technical structure.
That approach should not replace fundamental engineering education permanently.
The better strategy is sequencing.
This approach recognises that delivery urgency and long-term engineering development are both important, but they may need to happen in sequence rather than simultaneously.
Version control is one of the foundations of modern software development, particularly when several developers work on the same project. Git provides history, rollback, collaboration, attribution, branching, and safer parallel development, which become increasingly important as the team grows.
The mistake is not introducing Git.
The mistake is assuming that transitioning an active project into a new Git workflow requires no adjustment time.
If developers need to configure repositories, permissions, authentication, branches, deployment processes, environment files, and merge practices while still delivering urgent functionality, that work becomes part of the project effort.
A badly configured workflow can also create unnecessary friction. Repeated authentication problems, unclear branch rules, manual deployment steps, and poorly documented pull/push processes can consume significant time without improving engineering quality proportionally.
Good engineering does not mean creating as many steps as possible. It means creating the right controls with the least unnecessary friction.
There are valid reasons for avoiding uncontrolled development directly on production systems. Multiple developers working against a live environment can introduce serious risks, especially once the application has real users, sensitive data, or business-critical operations.
A structured workflow with local development, staging, testing, review, and controlled production deployment is usually stronger for a growing team.
However, creating that environment may require significant effort if the project was not originally designed around it.
Developers may need to replicate the database, configure dependencies, obtain credentials, match environment variables, set up services, resolve version conflicts, rebuild APIs, or create deployment scripts. If local setup takes several days, those days must be included in the project plan.
Management cannot simultaneously say that local development is mandatory and then treat the setup effort as though it consumed no delivery time.
The same principle applies to every process improvement.
Organisations sometimes introduce process maturity as though the team had been working incorrectly and the new method simply fixes everything immediately. In reality, maturity often creates temporary slowdown before creating long-term stability.
A growing software team may need:
All of these can improve quality.
They also require setup, training, documentation, migration, and habit changes.
A leadership team that wants these improvements should plan them as actual work rather than invisible expectations.
The idea that manually writing every line of code automatically represents superior engineering is too simplistic. Strong software engineering is not defined by how much typing the developer personally performs.
A developer should be evaluated on whether the system is understandable, correct, secure, maintainable, testable, documented, and appropriate for the business problem.
AI-generated code can be poor. Human-written code can also be poor.
The quality difference comes from judgement, review, architecture, testing, and ownership.
A senior developer’s greatest value in an AI-assisted team should therefore not be proving that they can code without AI. Their value should be in recognising weak solutions, identifying security concerns, guiding architecture, reviewing implementations, explaining trade-offs, and helping junior developers understand what the generated code actually does.
Experience should improve the team’s judgement rather than simply reduce the number of tools the team is allowed to use.
This is one of the most important management implications.
If AI was materially contributing to the project’s development speed, removing it changes the productivity assumption behind the deadline.
The company may still choose to remove or restrict AI because of security, compliance, intellectual-property concerns, code-quality concerns, customer requirements, or engineering philosophy. That is a management decision.
However, responsible planning requires acknowledging the consequences.
If management changes the tools available to the development team, the project manager should reassess effort, staffing, risks, and milestones. Keeping the old timeline while reducing the team’s productivity tools simply transfers the impact onto developers through longer hours and higher pressure.
That is not project planning. It is expectation transfer.
The same principle applies when new people are added.
Management may believe three additional freshers mean four developers are now available. In reality, the existing developer may temporarily become a developer, trainer, reviewer, troubleshooter, project explainer, and escalation point at the same time.
The original delivery estimate probably did not include all of those roles.
This can create an unfair situation where the employee is asked why delivery has slowed after receiving “more resources,” even though the employee’s available coding time has actually decreased.
A more realistic management view would distinguish between nominal headcount and productive capacity.
Three freshers joining today do not equal three independently productive developers today.
Strong engineering teams need processes, but processes should exist to reduce risk and improve outcomes. When following the process becomes more important than whether the process is helping the project, teams can lose enormous amounts of productive time.
A useful question for every new engineering rule is whether it improves one or more of the following:
If a process contributes to these outcomes, it is probably valuable. If it creates significant administrative work without meaningfully improving them, management should be willing to simplify it.
A deadline is not simply a date. It represents a set of assumptions about scope, team capacity, tools, risks, and workflow.
When management changes those assumptions, the schedule should be reviewed.
If scope increases, the timeline may need to change. If AI is removed, productivity assumptions may need to change. If experienced developers are expected to train freshers, their available delivery capacity changes. If the project is moved from rapid direct development to local development with Git, review, staging, and structured deployment, additional effort has been introduced.
Treating all of those changes as free creates pressure that ultimately lands on developers.
That pressure often appears as longer working hours, reduced testing time, rushed documentation, frustration, and eventually burnout.
Leaders absolutely have the right to improve engineering standards. In fact, as projects become more important and teams grow, stronger processes become necessary.
The improvement becomes much more successful when leadership manages the transition consciously.
| Poor Transition Management | Strong Transition Management |
|---|---|
| Changes the workflow immediately | Plans a transition period |
| Removes AI but retains AI-based estimates | Re-estimates delivery velocity |
| Adds freshers and counts them as full capacity | Includes onboarding and mentoring overhead |
| Requires local setup without changing dates | Includes environment setup in the schedule |
| Adds reviews and approvals without adjusting sprint capacity | Reserves time for review and QA |
| Criticises the previous solo workflow | Understands why that workflow existed |
| Replaces everything at once | Prioritises the highest-risk improvements first |
| Measures compliance with process | Measures whether quality and delivery improve |
The strongest transition usually protects what already works while gradually correcting what will not scale.
From a developer’s perspective, management may describe the change simply as stopping AI, introducing Git, moving development locally, or adding more resources. In practice, all of those changes alter the daily workload.
The developer who was previously focused primarily on solving the project now spends time setting up environments, explaining workflows, teaching new joiners, reviewing their mistakes, resolving version-control issues, documenting existing knowledge, and adapting to a new process.
If the deadline remains exactly the same, the employee experiences the improvement initiative as additional pressure rather than organisational support.
That does not mean the employee is resisting better engineering.
It may simply mean the transition has not been planned realistically.
From management’s perspective, rapid AI-assisted development can create legitimate concerns. Leaders need confidence that the code can be understood by other developers, maintained after the original developer leaves, tested properly, secured, and deployed predictably.
Those concerns should not be dismissed.
The better response is to place AI inside a stronger engineering framework rather than assuming the only safe choice is eliminating it completely.
AI can assist coding while Git tracks changes. AI can accelerate implementation while developers perform reviews. AI can help freshers understand concepts while senior developers teach architecture. AI can generate tests while the team validates whether those tests are meaningful.
The mature approach combines speed with discipline.
Organisations should improve engineering processes as teams grow. A workflow that works for one developer may not be sufficient for five developers, and practices that were acceptable during a rapid prototype may need to become more structured as the product becomes business-critical.
The problem begins when management changes the tools, team structure, development environment, review model, and training expectations while treating the original delivery commitment as untouchable.
That is not a small operational adjustment.
It is a change to the project’s execution model.
A responsible leadership response should reassess what the team can realistically deliver under the new conditions. If the organisation wants stronger Git practices, better local environments, deeper code reviews, structured fresher training, and reduced AI usage, those objectives should receive time inside the project plan.
Developers should not be asked to absorb every process improvement through additional personal effort while the business continues expecting the same speed.
The future of software engineering is unlikely to be a choice between AI and traditional development. The stronger model is engineering discipline combined with intelligent automation, where developers remain responsible for architecture, quality, security, testing, and maintainability while using modern tools to accelerate work that does not need to be performed manually.
Management can absolutely change the rules of development.
What it cannot reasonably do is change every rule midway through the project and continue pretending the original deadline was calculated for the same game.
For another H View perspective on how managers interpret employee initiative, read When Ownership Looks Like Defiance: Why Good Work Can Still Be Misread by Management.
Using AI for coding is not inherently wrong. The important question is whether developers understand the generated code, test it properly, review important changes, and remain responsible for the architecture and final implementation. AI should accelerate engineering rather than replace engineering judgement.
Companies may restrict AI for legitimate reasons such as security, customer requirements, privacy, intellectual property, or compliance. If AI has been materially contributing to delivery speed, however, management should reassess project estimates when changing the policy rather than assuming the previous velocity will remain unchanged.
Git is useful even for solo developers because it provides change history, rollback, and structured version control. However, the urgency and collaboration value become much greater when several developers work on the same codebase. A solo project may initially use simpler workflows, but stronger version control becomes increasingly important as the team grows.
Usually not. Freshers can become valuable contributors, but initially they require onboarding, project understanding, technical guidance, code review, correction, and support. Management should include that mentoring overhead when calculating the productive capacity of the existing experienced developer.
Direct development on a production environment can create serious risks, particularly when real users or important data are involved. A separate development and staging workflow is generally safer as projects mature, but moving to that model requires setup and transition effort that should be included in the project schedule.
Management should identify what is changing, calculate the additional setup and training effort, reassess developer capacity, review delivery risks, and adjust milestones where necessary. Process improvement is valuable, but it should be treated as real project work rather than an invisible requirement added on top of the existing schedule.
Harika is the co-founder of H View and covers AI, technology, gadgets, digital tools, online platforms, and modern internet trends. Her articles focus on simplifying complex topics with practical explanations, balanced opinions, and reader-first insights.
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